Massimo's
O l d  W o r l d  E l e g a n c e

B
Y WILLIAM MARSHAK

      If you ask knowledgeable residents of the Tri-Cities for local fine dining suggestions, Massimo’s is usually at or near the top of the list. Massimo’s, opened in 1976 by Bill Rinetti, follows a family tradition of gourmet cooking originating in Sicily and the Piedmonte region of Italy. Today, the tradition is continued by Bill and his son, Bill, Jr. Named for Bill’s paternal grandfather, Massimo Rinetti. Massimo’s is known for the unique flavors and cooking styles developed by exacting attention to detail and an avid study of the art of cooking, both here and abroad, shared by father and son.

      Massimo’s is a family affair. Its success is a combination of hard work, good food and a closely- knit family. Bill now operates an adjacent delicatessen and his father, Bill, Sr., still tends bar on Saturdays while Bill, Jr. runs the day-to-day operations. Bill, Jr. works behind the scenes to develop new entrees and oversee the business of keeping track of a successful restaurant but can often be found chatting with patrons and assessing the service and quality of food. Marie, Bill’s wife, frequently serves as hostess and his daughter, Dina, serves in the ding room.

      Fine dining establishments attract others who are proud to be part of the traditions and reputation earned over years of excellence. Massimo’s is no exception. Chef Jose Luis Gonzalez, a student of the late master Italian Chef Roger Bertolia, has been supervising the kitchen since 1984. Ramon Garcia, whose background includes the management of one of Puerto Vallarta’s finest resorts, uses his skills to make sure the dining room staff is attentive and professional. Massimo’s is one of the few restaurants which still prepares several specialty dishes in the ding room. Caesar Salad, Steak Diane and Cherries Jubilee, a treat for the eyes and palate, also provide a chance for the staff at Massimo’s to show off their cooking skills at your table!

      Content with a successful restaurant and its fine reputation? Bill, Jr. says there is always room for improvement and innovation. Repeat customers will find a new, lighter décor and menu changes which reflect Bill, Jr.’s commitment to continuing Massimo’s fine reputation. A larger kitchen and attention to the changing demographics of the Tri-Cities have helped to enhance the menu. While maintaining traditional favorites, vegetarian dishes and meal preparation designed to appeal to the unique ethnic diversity of the Tri-Cities have been added. “We never rest on our laurels, we are always trying to improve,” says Bill, Jr. The wine list is also a source of pride. “Our extensive wine cellar will provide just the right touch for any meal.”

      Locals and visitors lucky enough to find their way to Massimo’s know that the Rinetti family always ahs the welcome mat out for their guests. The family includes not only those related by blood, but all who have discovered Massimo’s warm traditions of good food, drink and company. Join Bill, Bill, Jr. and the rest of the Rinetti’s for lunch or dinner and become a part of this Tri-City tradition.

Marshak, William. "What's Happening" Magazine. January 2000, pg. 28

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